Advertising & promotion management: A manager's guide to theory & practice/ Paul W. Farris and John A. Quelch.
Material type:
TextPublication details: Malabar, Florida: Robert E. Krieger Publishing Company, © 1987.Description: x, 301 pages: illustration; 23 cmISBN: - 0-89464-261-8
- 1987 DC 659.1 F24
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC | Circulation | DC 659.1 F24 1987 (Browse shelf(Opens below)) | 1 | Available | 11616 |
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| DC 659.1 Ar3e 2007 Essentials of contemporay advertising/ | DC 659.1 B41 2009 Advertising and promotion: | DC 659.1 B410 2021 Advertising and promotion : | DC 659.1 F24 1987 Advertising & promotion management: | DC 659.1 H116 2018 Advertising and promotion/ | DC 659.1 T413 2023 Advertising concepts and applications / | DC 659.1 W428 2022 Advertising/ |
Includes index.
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