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Advertising & promotion management:

Farries, Paul W.

Advertising & promotion management: A manager's guide to theory & practice/ Paul W. Farris and John A. Quelch. - Malabar, Florida: Robert E. Krieger Publishing Company, © 1987. - x, 301 pages: illustration; 23 cm.

Includes index.

ISBN: 0-89464-261-8

Subjects--Topical Terms:
Advertising
Sales promotion

Dewey Class. No.: DC 659.1 / F24

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