Advertising & promotion management: (Record no. 8378)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00654nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180131b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-89464-261-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1987 |
| Classification number | DC 659.1 |
| Item number | F24 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25931 |
| Personal name | Farries, Paul W. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & promotion management: |
| Remainder of title | A manager's guide to theory & practice/ |
| Statement of responsibility, etc. | Paul W. Farris and John A. Quelch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Malabar, Florida: |
| Name of publisher, distributor, etc. | Robert E. Krieger Publishing Company, |
| Date of publication, distribution, etc. | © 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 301 pages: |
| Other physical details | illustration; |
| Dimensions | 23 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25932 |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25934 |
| Topical term or geographic name as entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25935 |
| Personal name | Quelch, John A. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 10/08/1994 | Donated | DC 659.1 F24 1987 | 11616 | 05/15/2025 | 1 | 01/31/2018 | Circulation |