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Advertising & promotion management: A manager's guide to theory & practice/ Paul W. Farris and John A. Quelch.

By: Contributor(s): Material type: TextTextPublication details: Malabar, Florida: Robert E. Krieger Publishing Company, © 1987.Description: x, 301 pages: illustration; 23 cmISBN:
  • 0-89464-261-8
Subject(s): DDC classification:
  • 1987 DC 659.1 F24
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 659.1 F24 1987 (Browse shelf(Opens below)) 1 Available 11616

Includes index.

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