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1.
Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch. by
Edition: Eight edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGrwa-Hill, c2009
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 659.1 B41 2009.

2.
Advertising and promotion : in integrated marketing communications perspective / George E. Belch and Michael A. Belch. by
Edition: 12th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill Education , ©2021
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 659.1 B410 2021.

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