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Advertising and promotion : in integrated marketing communications perspective / George E. Belch and Michael A. Belch.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC Book Cart	Circulation	DC 659.1 B410 2021 (Browse shelf(Opens below))	Available		26554

Includes glossary and indexes.

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