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Advertising and promotion :

Belch, George E.

Advertising and promotion : in integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 12th edition. - New York : McGraw Hill Education , ©2021. - xxxi, 740 pages : color illustrations ; 27 cm.

Includes glossary and indexes.

ISBN: 9781260570991

Subjects--Topical Terms:
Advertising.
Advertising --Social aspects.

Dewey Class. No.: DC 659.1 / B410

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