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Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch.

By:

Belch, George E

Contributor(s):

Belch, Michael A

Material type: Text

TextPublication details: Boston: McGrwa-Hill, c2009.Edition: Eight editionDescription: xxv, 838 pages: color illustrations; 28 cmISBN:

13:978-0-07-338109-1

Subject(s):

DDC classification:

2009 DC 659.1 B41

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 659.1 B41 2009 (Browse shelf(Opens below))	Available		20983

Includes bibliographical references and index.

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