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Advertising and promotion:

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch. - Eight edition. - Boston: McGrwa-Hill, c2009. - xxv, 838 pages: color illustrations; 28 cm.

Includes bibliographical references and index.

ISBN: 13:978-0-07-338109-1

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: DC 659.1 / B41

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