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	1.	Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch. by Belch, George E Belch, Michael A Edition: Eight edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGrwa-Hill, c2009 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 659.1 B41 2009. Place hold Add to cart (remove)
	2.	Insights into long-term brand success / Roy Gifford and Casey E. Newmeyer. by Gifford, Roy [author.] Gifford, Roy [author.] Newmeyer, Casey E [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)

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