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Insights into long-term brand success / Roy Gifford and Casey E. Newmeyer.

By:

Gifford, Roy [author.]

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Material type: Text

Text

TextPublication details: USA ; Taylor & Francis Group, Winter 2019.Description: volume 27, pages 1-18, illustrationSubject(s):

DDC classification:

DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 (Browse shelf(Opens below))	Not for loan	Periodical Article

Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019.

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