Insights into long-term brand success / (Record no. 21132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00829nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250325151604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240830b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gifford, Roy. |
| Relator term | author. |
| 9 (RLIN) | 59644 |
| 245 ## - TITLE STATEMENT | |
| Title | Insights into long-term brand success / |
| Statement of responsibility, etc. | Roy Gifford and Casey E. Newmeyer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA ; |
| Name of publisher, distributor, etc. | Taylor & Francis Group, |
| Date of publication, distribution, etc. | Winter 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | volume 27, pages 1-18, |
| Other physical details | illustration. |
| 500 ## - GENERAL NOTE | |
| General note | Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| 9 (RLIN) | 51455 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5217 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 25933 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gifford, Roy. |
| Relator term | author. |
| 9 (RLIN) | 59644 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Newmeyer, Casey E. |
| Relator term | author. |
| 9 (RLIN) | 59645 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Periodicals |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Periodicals | UM Digos College - LIC | UM Digos College - LIC | 08/30/2024 | DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 | 08/30/2024 | 08/30/2024 | Periodicals | Periodical Article |