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Advertising/ Mike Weigold, William F. Arens, authors

By:

Weigold, Michael F, 1958- [author.]

Contributor(s):

Arens, William F [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781260381894
9781260598223

Subject(s):

Advertising

DDC classification:

2022 DC 659.1 W428

LOC classification:

HF5821 .W385 2021

Summary: " Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC Book Cart	Circulation	DC 659.1 W428 2022 (Browse shelf(Opens below))	2	Available		27177
Circulation	UM Digos College - LIC	Circulation	DC 659.1 W428 2022 (Browse shelf(Opens below))	1	Available		26558

Includes index.

" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- Provided by publisher.

Ages 18+ McGraw-Hill Education

Grades 10-12 McGraw-Hill Education

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