Advertising/ (Record no. 16723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01780cam a22004098i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21726503 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220311142952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200923s2020 iau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020043345 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260381894 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260598223 |
| Qualifying information | (hardcover ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781264058587 |
| Qualifying information | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781264058549 |
| Qualifying information | (ebook other) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .W385 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 2022 |
| Edition number | DC 659.1 |
| Item number | W428 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| Relator term | author. |
| 9 (RLIN) | 44707 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising/ |
| Statement of responsibility, etc. | Mike Weigold, William F. Arens, authors |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2012 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Dubuque: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 458 pages: |
| Other physical details | illustrations; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | " Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- |
| Assigning source | Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Ages 18+ |
| Source | McGraw-Hill Education |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Grades 10-12 |
| Source | McGraw-Hill Education |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 44708 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F., |
| Relator term | author. |
| 9 (RLIN) | 44709 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 02/10/2022 | Purchased | 4050.00 | DC 659.1 W428 2022 | 26558 | 05/15/2025 | 1 | 03/11/2022 | Circulation | ||||||||
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/16/2022 | Purchased | 4950.00 | 9 | DC 659.1 W428 2022 | 27177 | 05/15/2025 | 2 | 03/11/2022 | Circulation | Book Cart | 1 | 03/01/2025 |