Advertising/
Weigold, Michael F., 1958-
Advertising/ Mike Weigold, William F. Arens, authors - Fourth Edition. - iii, 458 pages: illustrations; 26 cm.
Includes index.
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
Ages 18+ McGraw-Hill Education Grades 10-12 McGraw-Hill Education
9781260381894 9781260598223
2020043345
Advertising.
HF5821 / .W385 2021
2022 / W428
Advertising/ Mike Weigold, William F. Arens, authors - Fourth Edition. - iii, 458 pages: illustrations; 26 cm.
Includes index.
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
Ages 18+ McGraw-Hill Education Grades 10-12 McGraw-Hill Education
9781260381894 9781260598223
2020043345
Advertising.
HF5821 / .W385 2021
2022 / W428