Normal view MARC view ISBD view

Contemporary advertising and integrated marketing communications/ William F. Arens

By:

Contributor(s):

Material type: Text

TextPublication details: New York: McGraw-Hill/Irwin, c2013.Edition: Fourteenth EditionDescription: xxxix, 722 pages: illustrations; 27.5 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC Book Cart	Circulation	DC 659.1 Ar3 2013 (Browse shelf(Opens below))	1	Available		22390

Includes appendices, glossary, and indexes.

There are no comments on this title.

to post a comment.