Contemporary advertising and integrated marketing communications/ (Record no. 1228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2013 |
| Classification number | DC 659.1 |
| Item number | Ar3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3529 |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications/ |
| Statement of responsibility, etc. | William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 722 pages: |
| Other physical details | illustrations; |
| Dimensions | 27.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices, glossary, and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3530 |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3531 |
| Personal name | Weigold,Michael F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3532 |
| Personal name | Arens, Christian |
| 365 ## - TRADE PRICE | |
| Price amount | 3,295.00 |
| Currency code | Php. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 09/25/2014 | Purchased | 4 | DC 659.1 Ar3 2013 | 22390 | 05/15/2025 | 08/17/2023 | 1 | 03/08/2016 | Circulation |