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Contemporary advertising and integrated marketing communications/

Arens, William F.

Contemporary advertising and integrated marketing communications/ William F. Arens - Fourteenth Edition - New York: McGraw-Hill/Irwin, c2013. - xxxix, 722 pages: illustrations; 27.5 cm.

Includes appendices, glossary, and indexes.

ISBN: 9780071318389

Subjects--Topical Terms:
Advertising

Dewey Class. No.: DC 659.1 / Ar3

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