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Marketing management : an Asia perspective/ Philip Kotler, ... [and others].

Contributor(s): Material type: TextTextPublication details: Singapore : Prentice Hall, ©1999.Edition: Second editionDescription: xvi, 904 pages : colored illustrations ; 24 cmISBN:
  • 0130109800
Subject(s): DDC classification:
  • 1999 DC 658.8068 M31
Contents:
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 658.8068 M31 1999 (Browse shelf(Opens below)) 1 Available 16748
Circulation Circulation UM Digos College - LIC Circulation DC 658.8068 M31 1999 (Browse shelf(Opens below)) 2 Available 16749

Includes appendix and indexes.

Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.

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