Marketing management :
Marketing management : an Asia perspective/
Philip Kotler, ... [and others].
- Second edition.
- Singapore : Prentice Hall, ©1999.
- xvi, 904 pages : colored illustrations ; 24 cm.
Includes appendix and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
0130109800
Marketing -- Management
Marketing --Management--Asia
DC 658.8068 / M31
Includes appendix and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
0130109800
Marketing -- Management
Marketing --Management--Asia
DC 658.8068 / M31