Marketing management : (Record no. 7813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01277nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130109800 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1999 |
| Classification number | DC 658.8068 |
| Item number | M31 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asia perspective/ |
| Statement of responsibility, etc. | Philip Kotler, ... [and others]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | ©1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 904 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23601 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23603 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Geographic subdivision | Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23604 |
| Personal name | Ang, Swee Hoon, author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23607 |
| Personal name | Kotler, Philip, author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23605 |
| Personal name | Leong, Siew Meng, author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23606 |
| Personal name | Tan, Chin Tiong, author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 02/18/2004 | Purchased | DC 658.8068 M31 1999 | 16748 | 05/15/2025 | 1 | 11/22/2017 | Circulation | |||||
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 02/18/2004 | Purchased | DC 658.8068 M31 1999 | 16749 | 05/15/2025 | 2 | 11/22/2017 | Circulation |