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Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis

By:

Carroll, Raymond L

Contributor(s):

Davis, Donald M

Material type: Text

0-07-010298-8

Subject(s):

DDC classification:

1993 DC 384.5442 C23

Contents:

Contents Preface Pt. 1 Audience and Program Assessment 1 1 Overview of Electronic Media Programming: Strategies and Decision Making 3 2 Programming as Marketing 25 3 Analysis of Program Content 57 4 Conducting Research 77 5 Audience Research Services 110 6 Program Assessment: Applying Research 148 Pt. 2 Radio 173 7 Assessing the Radio Environment 175 8 Radio Formats 190 9 Radio Programming Concepts 226 10 Radio Program Suppliers 254 Pt. 3 Television 273 11 The Television Environment 275 12 Basic Television Programming Strategies 303 13 The Syndication Marketplace 314 14 Programming the Independent Station 336 15 Programming the Network Affiliate 355 16 Broadcast Networks 368 17 Television News 385 18 Public Television 405 Pt. 4 Cable Television 419 19 The Cable Environment 421 20 Cable System Programming 441 21 Basic Cable Programming 456 22 Premium Cable Networks 473 Glossary 488 References 506 Index

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 384.5442 C23 1993 (Browse shelf(Opens below))	1	Available		14087

Includes bibliographical references and index

Contents
Preface
Pt. 1 Audience and Program Assessment 1
1 Overview of Electronic Media Programming: Strategies and Decision Making 3
2 Programming as Marketing 25
3 Analysis of Program Content 57
4 Conducting Research 77
5 Audience Research Services 110
6 Program Assessment: Applying Research 148
Pt. 2 Radio 173
7 Assessing the Radio Environment 175
8 Radio Formats 190
9 Radio Programming Concepts 226
10 Radio Program Suppliers 254
Pt. 3 Television 273
11 The Television Environment 275
12 Basic Television Programming Strategies 303
13 The Syndication Marketplace 314
14 Programming the Independent Station 336
15 Programming the Network Affiliate 355
16 Broadcast Networks 368
17 Television News 385
18 Public Television 405
Pt. 4 Cable Television 419
19 The Cable Environment 421
20 Cable System Programming 441
21 Basic Cable Programming 456
22 Premium Cable Networks 473
Glossary 488
References 506
Index

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