Electronic media programming :
Carroll, Raymond L
Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis - New York : McGraw-Hill, ©1993. - xii, 532 pages : illustrations ; 25 cm. - McGraw-Hill series in mass communication .
Includes bibliographical references and index
Contents
Preface
Pt. 1 Audience and Program Assessment 1
1 Overview of Electronic Media Programming: Strategies and Decision Making 3
2 Programming as Marketing 25
3 Analysis of Program Content 57
4 Conducting Research 77
5 Audience Research Services 110
6 Program Assessment: Applying Research 148
Pt. 2 Radio 173
7 Assessing the Radio Environment 175
8 Radio Formats 190
9 Radio Programming Concepts 226
10 Radio Program Suppliers 254
Pt. 3 Television 273
11 The Television Environment 275
12 Basic Television Programming Strategies 303
13 The Syndication Marketplace 314
14 Programming the Independent Station 336
15 Programming the Network Affiliate 355
16 Broadcast Networks 368
17 Television News 385
18 Public Television 405
Pt. 4 Cable Television 419
19 The Cable Environment 421
20 Cable System Programming 441
21 Basic Cable Programming 456
22 Premium Cable Networks 473
Glossary 488
References 506
Index
0-07-010298-8
Broadcasting -- United States -- Planning
Radio programs -- United States -- Planning
Television programs -- United States -- Planning
DC 384.5442 / C23
Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis - New York : McGraw-Hill, ©1993. - xii, 532 pages : illustrations ; 25 cm. - McGraw-Hill series in mass communication .
Includes bibliographical references and index
Contents
Preface
Pt. 1 Audience and Program Assessment 1
1 Overview of Electronic Media Programming: Strategies and Decision Making 3
2 Programming as Marketing 25
3 Analysis of Program Content 57
4 Conducting Research 77
5 Audience Research Services 110
6 Program Assessment: Applying Research 148
Pt. 2 Radio 173
7 Assessing the Radio Environment 175
8 Radio Formats 190
9 Radio Programming Concepts 226
10 Radio Program Suppliers 254
Pt. 3 Television 273
11 The Television Environment 275
12 Basic Television Programming Strategies 303
13 The Syndication Marketplace 314
14 Programming the Independent Station 336
15 Programming the Network Affiliate 355
16 Broadcast Networks 368
17 Television News 385
18 Public Television 405
Pt. 4 Cable Television 419
19 The Cable Environment 421
20 Cable System Programming 441
21 Basic Cable Programming 456
22 Premium Cable Networks 473
Glossary 488
References 506
Index
0-07-010298-8
Broadcasting -- United States -- Planning
Radio programs -- United States -- Planning
Television programs -- United States -- Planning
DC 384.5442 / C23