MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01888nam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170808b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-07-010298-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
1993 |
| Classification number |
DC 384.5442 |
| Item number |
C23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
21719 |
| Personal name |
Carroll, Raymond L |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Electronic media programming : |
| Remainder of title |
strategies and decision making / |
| Statement of responsibility, etc. |
Raymond L. Carroll, Donald M. Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
©1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 532 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| 9 (RLIN) |
21720 |
| Title |
McGraw-Hill series in mass communication |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents<br/> Preface <br/>Pt. 1 Audience and Program Assessment 1<br/> 1 Overview of Electronic Media Programming: Strategies and Decision Making 3<br/> 2 Programming as Marketing 25<br/> 3 Analysis of Program Content 57<br/> 4 Conducting Research 77<br/> 5 Audience Research Services 110<br/> 6 Program Assessment: Applying Research 148<br/>Pt. 2 Radio 173<br/> 7 Assessing the Radio Environment 175<br/> 8 Radio Formats 190<br/> 9 Radio Programming Concepts 226<br/> 10 Radio Program Suppliers 254<br/>Pt. 3 Television 273<br/> 11 The Television Environment 275<br/> 12 Basic Television Programming Strategies 303<br/> 13 The Syndication Marketplace 314<br/> 14 Programming the Independent Station 336<br/> 15 Programming the Network Affiliate 355<br/> 16 Broadcast Networks 368<br/> 17 Television News 385<br/> 18 Public Television 405<br/>Pt. 4 Cable Television 419<br/> 19 The Cable Environment 421<br/> 20 Cable System Programming 441<br/> 21 Basic Cable Programming 456<br/> 22 Premium Cable Networks 473<br/> Glossary 488<br/> References 506<br/> Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
21721 |
| Topical term or geographic name as entry element |
Broadcasting -- United States -- Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
21722 |
| Topical term or geographic name as entry element |
Radio programs -- United States -- Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
21723 |
| Topical term or geographic name as entry element |
Television programs -- United States -- Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
21724 |
| Personal name |
Davis, Donald M |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2,181.00 |
| Currency code |
Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Circulation |
