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Customer analytics for dummies / by Jeff Sauro

By: Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, Inc., ©2015.Description: x, 324 pages : illustrations ; 24 cmISBN:
  • 978-1-118-93759-4 (pbk)
Subject(s): DDC classification:
  • 2015 DC 658.8340285 Sa87
Contents:
Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics
Summary: Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
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Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 658.8340285 Sa87 2015 (Browse shelf(Opens below)) 1 Available 24718

Includes index

Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions

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