Customer analytics for dummies /
Sauro, Jeff
Customer analytics for dummies / by Jeff Sauro - Hoboken, NJ : John Wiley & Sons, Inc., ©2015. - x, 324 pages : illustrations ; 24 cm
Includes index
Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
978-1-118-93759-4 (pbk)
Consumer behavior -- Data processing
Consumers -- Research -- Data processing
Data mining
DC 658.8340285 / Sa87
Customer analytics for dummies / by Jeff Sauro - Hoboken, NJ : John Wiley & Sons, Inc., ©2015. - x, 324 pages : illustrations ; 24 cm
Includes index
Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
978-1-118-93759-4 (pbk)
Consumer behavior -- Data processing
Consumers -- Research -- Data processing
Data mining
DC 658.8340285 / Sa87