Customer analytics for dummies / (Record no. 7090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170725b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-118-93759-4 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2015 |
| Classification number | DC 658.8340285 |
| Item number | Sa87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 21444 |
| Personal name | Sauro, Jeff |
| 245 ## - TITLE STATEMENT | |
| Title | Customer analytics for dummies / |
| Statement of responsibility, etc. | by Jeff Sauro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 324 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 21439 |
| Topical term or geographic name as entry element | Consumer behavior -- Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 21440 |
| Topical term or geographic name as entry element | Consumers -- Research -- Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 21441 |
| Topical term or geographic name as entry element | Data mining |
| 365 ## - TRADE PRICE | |
| Price amount | 2,102.00 |
| Currency code | Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 07/17/2017 | Purchased | 2102.00 | DC 658.8340285 Sa87 2015 | 24718 | 05/15/2025 | 1 | 07/25/2017 | Circulation |