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Essentials of contemporay advertising/ William F. Arens and David H. Schaefer.

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Material type: Text

TextPublication details: Boston: McGraw-Hill Irwin, c2007.Description: xxviii, 558 pages: illustrations; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC Book Cart	Circulation	DC 659.1 Ar3e 2007 (Browse shelf(Opens below))	Available		21672

Includes bibliographical references and index.

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