Essentials of contemporay advertising/ (Record no. 3702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160805b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-313666-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2007 |
| Classification number | DC 659.1 |
| Item number | Ar3e |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12328 |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of contemporay advertising/ |
| Statement of responsibility, etc. | William F. Arens and David H. Schaefer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 558 pages: |
| Other physical details | illustrations; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12329 |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12331 |
| Personal name | Schaefer, David H. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 08/05/2016 | Photocopied | 2 | DC 659.1 Ar3e 2007 | 21672 | 01/24/2023 | 01/24/2023 | 08/05/2016 | Circulation |