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Essentials of contemporay advertising/

Arens, William F.

Essentials of contemporay advertising/ William F. Arens and David H. Schaefer. - Boston: McGraw-Hill Irwin, c2007. - xxviii, 558 pages: illustrations; 28 cm.

Includes bibliographical references and index.

ISBN: 978-0-07-313666-0

Subjects--Topical Terms:
Advertising

Dewey Class. No.: DC 659.1 / Ar3e

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