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201.
Revealing the unique blend of meanings in corporate identity : an application of the semiotic square / Paola Signori and Daniel J. Flint. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Winter 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

202.
Is cause-related marketing a winning strategy? : an event study analysis / Neel Das, Chris McNeil, Richard W. Pouder, and Joseph P. Daly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Winter 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

203.
Why are industrial firms high or low brand sensitive? : an empirical investigation / Priyanka Sharma and Raghu Nandan Sengupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Winter 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

204.
The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework / Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Winter 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 29 n. 1-4.

205.
Unplanned purchase decision making under simultaneous financial and time pressure / Eric Van Steenburg and Iman Naderi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Winter 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

206.
Journal of marketing theory and practice : a retrospective of 2005-2019 / Naveen Donthu, Satish Kumar, Debidutta Pattnaik, and Christopher Campagna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

207.
CSR reporting practices : an integrative model and analysis / Wesley Friske, Atanas Nik Nikolov, and Phi Hoang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

208.
Special edition packaging and its negative effects on search and the shopping experience / Steven Shepherd and Gavan J. Fitzsimons. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

209.
Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior / Ummul Wara Adrita and Md Fazla Mohiuddin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

210.
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness / Jennifer Christie Siemens, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

211.
The effect of channel innovation knowledge management on competitive advantage : a dual-path model / Subin Im, Stephen K. Kim, and Edward U. Bond III. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Spring 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

212.
Perceived market orientation in the product return experience and its impact on post-purchase behavior / Robert S. Moore, Joel E. Collier, Zachary Williams, and Melissa L. Moore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

213.
When will going green enhance firm performance? / Tanawat Hirunyawipada and Yue Pan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

214.
Brands we love to hate : differences in perceived versus observed driver behaviors / John Story. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

215.
I heard it through the grapevine : managing and engaging customers on the web / Elyria Kemp, McDowell Porter III, Nicole R. Fuller, and Kyeong Sam Min. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

216.
Exchanging roles : an insight into the theory of value co-creation / Irene Raguenet Troccoli and Nuno Alvares Felizardo Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

217.
Confronting the customer-engagement paradox in sales leader succession / Russell K. Lemken and William J. Rowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

218.
Collective empowerment in online communities : conceptualization, scale refinement, and validation / Long Thang Van Nguyen, Jodie Conduit, Vinh Nhat Lu, and Sally Rao Hill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

219.
Another look at frontline employee productivity propensity : a job demands - resources approach / Eric G. Harris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

220.
Fear of missing out' : antecedents and influence on purchase likelihood / Megan C. Good and Michael R. Hyman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia ; Taylor & Francis Group , Summer 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4.

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