Why are industrial firms high or low brand sensitive? : an empirical investigation / Priyanka Sharma and Raghu Nandan Sengupta.
Material type:
TextPublication details: Philadelphia ; Taylor & Francis Group , Winter 2020.Description: Volume 28, pages 56-78 : illustration ; 28 cmSubject(s): DDC classification: - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 56-78, Winter 2020.
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