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Why are industrial firms high or low brand sensitive? : an empirical investigation /

Sharma, Priyanka.

Why are industrial firms high or low brand sensitive? : an empirical investigation / Priyanka Sharma and Raghu Nandan Sengupta. - Philadelphia ; Taylor & Francis Group , Winter 2020. - Volume 28, pages 56-78 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 56-78, Winter 2020.

Subjects--Topical Terms:
Industries.
Management.
Marketing.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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