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Special edition packaging and its negative effects on search and the shopping experience / Steven Shepherd and Gavan J. Fitzsimons.

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Material type: Text

TextPublication details: Philadelphia ; Taylor & Francis Group , Spring 2020.Description: Volume 28, pages 156-172 : illustration ; 28 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below))	Not for loan	Periodical Article

Journal of Marketing Theory and Practice, v. 28, no. 2, pages 156-172, Spring 2020.

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