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Advertising: principles and practice/ William Wells, John Burnett and Sandra Moriarty.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs: Prentice-Hall, Inc., ©1989.Description: xxiii, 614 pages: color illustration; 27 cmISBN:
  • 0-13-014549-1
Subject(s): DDC classification:
  • 1989 DC 659.1  W46
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Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Book Cart Circulation DC 659.1 W46 1989 (Browse shelf(Opens below)) 2 Available 11698
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DC 659.1 H116 2018 Advertising and promotion/ DC 659.1 T413 2023 Advertising concepts and applications / DC 659.1 W428 2022 Advertising/ DC 659.1 W46 1989 Advertising: DC 659.2 B859 2025 Public relations / DC 659.2 P96 2014 Public relations DC 659.2 T340 2018 The public relations strategic toolkit:

Includes index and glossary.

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