Advertising: (Record no. 8382)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-014549-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1989 |
| Classification number | DC 659.1 |
| Item number | W46 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25948 |
| Personal name | Well, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: |
| Remainder of title | principles and practice/ |
| Statement of responsibility, etc. | William Wells, John Burnett and Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs: |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc., |
| Date of publication, distribution, etc. | ©1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 614 pages: |
| Other physical details | color illustration; |
| Dimensions | 27 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index and glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25949 |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25950 |
| Personal name | Burnett, Jhon |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 25951 |
| Personal name | Mariarty, Sandra |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 01/19/1995 | Purchased | DC 659.1 W46 1989 | 11698 | 05/15/2025 | 2 | 02/06/2018 | Circulation |