Advertising:
Well, William
Advertising: principles and practice/ William Wells, John Burnett and Sandra Moriarty. - Englewood Cliffs: Prentice-Hall, Inc., ©1989. - xxiii, 614 pages: color illustration; 27 cm.
Includes index and glossary.
0-13-014549-1
Advertising
DC 659.1 / W46
Advertising: principles and practice/ William Wells, John Burnett and Sandra Moriarty. - Englewood Cliffs: Prentice-Hall, Inc., ©1989. - xxiii, 614 pages: color illustration; 27 cm.
Includes index and glossary.
0-13-014549-1
Advertising
DC 659.1 / W46
