Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
Material type:
TextPublication details: New York : McGraw-Hill, ©1991.Description: xii, 260 pages : illustrations ; 24 cmISBN: - 0070379548
- 1991 DC 658.802 L64
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Circulation
|
UM Digos College - LIC | Circulation | DC 658.802 L64 1991 (Browse shelf(Opens below)) | Available | 14164 |
Browsing UM Digos College - LIC shelves, Collection: Circulation Close shelf browser (Hides shelf browser)
| DC 658.802 An261 2025 Advertising, promotion, and other aspects of integrated marketing communications / | DC 658.802 Eg13 2015 Marketing communications / | DC 658.802 J68 2015 Marketing communication/ | DC 658.802 L64 1991 Making niche marketing work : | DC 658.802 P541 2023 Marketing strategy & management / | DC 658.802 Sw2 1989 Cases in strategic marketing/ | DC 658.806 R54 1989 Direct marketing management/ |
Includes bibliographical references and index.
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