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Making niche marketing work :

Linneman, Robert E., author.

Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr. - New York : McGraw-Hill, ©1991. - xii, 260 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0070379548

Subjects--Topical Terms:
Market segmentation.
Marketing research.

Dewey Class. No.: DC 658.802 / L64

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