Making niche marketing work : (Record no. 8079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070379548 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1991 |
| Classification number | DC 658.802 |
| Item number | L64 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24966 |
| Personal name | Linneman, Robert E., author. |
| 245 ## - TITLE STATEMENT | |
| Title | Making niche marketing work : |
| Remainder of title | how to grow bigger by acting smaller / |
| Statement of responsibility, etc. | Robert E. Linneman, John L. Stanton, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | ©1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 24967 |
| Topical term or geographic name as entry element | Market segmentation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 24969 |
| Topical term or geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24970 |
| Personal name | Stanton, John L., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/28/2000 | Purchased | DC 658.802 L64 1991 | 14164 | 05/15/2025 | 12/12/2017 | Circulation |