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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: Contributor(s): Material type: TextTextPublication details: Boston : Irwin, © 1990Edition: Tenth editionDescription: xviii, 734 pages : colored illustrations ; 26 cmISBN:
  • 0256068658
Subject(s): DDC classification:
  • 1990 DC 658.8 M13
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 658.8 M13 1999 (Browse shelf(Opens below)) 2 Available 13102
Circulation Circulation UM Digos College - LIC Circulation DC 658.8 M13 1999 (Browse shelf(Opens below)) 1 Available 11809

Includes bibliographical references.

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