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Basic marketing :

McCarthy, E. Jerome, author.

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - Tenth edition - Boston : Irwin, © 1990 - xviii, 734 pages : colored illustrations ; 26 cm

Includes bibliographical references.

ISBN: 0256068658

Subjects--Topical Terms:
Marketing-- Management

Dewey Class. No.: DC 658.8 / M13

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