Basic marketing : (Record no. 7814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256068658 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1990 |
| Classification number | DC 658.8 |
| Item number | M13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23608 |
| Personal name | McCarthy, E. Jerome, author. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | © 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 734 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23610 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23611 |
| Personal name | Perreault, William D. , author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/14/1999 | Purchased | DC 658.8 M13 1999 | 13102 | 06/08/2021 | 2 | Circulation | ||||||
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/14/1999 | Purchased | DC 658.8 M13 1999 | 11809 | 05/15/2025 | 1 | Circulation | 11/22/2017 |