Marketing management : an Asia perspective/ Philip Kotler, ... [and others].
Material type:
TextPublication details: Singapore : Prentice Hall, ©1999.Edition: Second editionDescription: xvi, 904 pages : colored illustrations ; 24 cmISBN: - 0130109800
- 1999 DC 658.8068 M31
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC | Circulation | DC 658.8068 M31 1999 (Browse shelf(Opens below)) | 1 | Available | 16748 | ||
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Circulation
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UM Digos College - LIC | Circulation | DC 658.8068 M31 1999 (Browse shelf(Opens below)) | 2 | Available | 16749 |
Browsing UM Digos College - LIC shelves, Collection: Circulation Close shelf browser (Hides shelf browser)
| DC 658.806 R54 1989 Direct marketing management/ | DC 658.8068 D69 2002 Marketing management: | DC 658.8068 K84 2003 Marketing management/ | DC 658.8068 M31 1999 Marketing management : | DC 658.8068 M31 1999 Marketing management : | DC 658.8076 B66 1995 A study guide to accompany marketing / | DC 658.8076 B66 1995 A study guide to accompany marketing / |
Includes appendix and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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