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Knowledge-based marketing: the twenty-first century competitive edge/ Ian Chaston.

By: Material type: TextTextPublication details: California: Sage Publications, c2004.Description: xi, 274 pages: illustrations; 24 cmISBN:
  • 0412900026
Subject(s): DDC classification:
  • 2004 DC 658.8 C38k
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Book Cart Circulation DC 658.8 C38k 2004 (Browse shelf(Opens below)) Available 18219

Includes bibliographical references and index.

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