Knowledge-based marketing: (Record no. 5053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161007b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0412900026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2004 |
| Classification number | DC 658.8 |
| Item number | C38k |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15803 |
| Personal name | Chaston, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Knowledge-based marketing: |
| Remainder of title | the twenty-first century competitive edge/ |
| Statement of responsibility, etc. | Ian Chaston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | California: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 274 pages: |
| Other physical details | illustrations; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 15805 |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 15806 |
| Topical term or geographic name as entry element | Marketing research |
| 365 ## - TRADE PRICE | |
| Price amount | 3650.00 |
| Currency code | Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 08/24/2005 | Purchased | 1 | DC 658.8 C38k 2004 | 18219 | 05/15/2025 | 03/31/2023 | 10/07/2016 | Circulation |