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Knowledge-based marketing:

Chaston, Ian

Knowledge-based marketing: the twenty-first century competitive edge/ Ian Chaston. - California: Sage Publications, c2004. - xi, 274 pages: illustrations; 24 cm.

Includes bibliographical references and index.

ISBN: 0412900026

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: DC 658.8 / C38k

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