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Consumer behavior: building marketing strategy/ Del I. Hawkins, David L. Motherbaugh and Roger J. Best.

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Material type: Text

TextPublication details: Boston: McGraw-Hill, c2004.Edition: 10 editionDescription: xxiv, 789 pages: color illustrations; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC Book Cart	Circulation	DC 658.8342 H31c 2007 (Browse shelf(Opens below))	Available		21468

Includes appendices and index.

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