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Consumer behavior:

Hawkins, Del I.

Consumer behavior: building marketing strategy/ Del I. Hawkins, David L. Motherbaugh and Roger J. Best. - 10 edition - Boston: McGraw-Hill, c2004. - xxiv, 789 pages: color illustrations; 26 cm.

Includes appendices and index.

ISBN: 9780071106689

Subjects--Topical Terms:
Market surveys

Dewey Class. No.: DC 658.8342 / H31c

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