Consumer behavior: (Record no. 3750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071106689 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2007 |
| Classification number | DC 658.8342 |
| Item number | H31c |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12485 |
| Personal name | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: |
| Remainder of title | building marketing strategy/ |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Motherbaugh and Roger J. Best. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 789 pages: |
| Other physical details | color illustrations; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12486 |
| Topical term or geographic name as entry element | Market surveys |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12487 |
| Personal name | Motherbaugh, David L. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12488 |
| Personal name | Best, Roger J. |
| Relator term | Author |
| 365 ## - TRADE PRICE | |
| Price type code | Php |
| Price amount | 2090.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 03/18/2011 | Purchased | 2 | DC 658.8342 H31c 2007 | 21468 | 05/15/2025 | 02/13/2024 | 08/06/2016 | Circulation |